“Hello and thank you all for coming here today. We want to give a kick start to 2010 by introducing a revolutionary new product really magical. ” As announced, The highly anticipated Steve Jobs keynote starts so, exactly at 10 am on January 27, amid the applause of the audience in San Francisco. Jobs continues with an introduction to self-congratulatory: “Before I came to that, I have some updating.” He smiles. “A few weeks ago we sold our 250milionesimo iPod.
“I did not want this event to pass unnoticed without recognizing that it is quite amazing. Second update: our stores. We have 284 “retail stores”, is fantastic. ”
“During the Christmas holidays we had over 250 million visitors in our stores.”
Jobs ends the introduction with the statement that Apple is number one in the field of portable devices, and thanks to iPod, iPhone, MacBook, is ahead of companies like Sony, Samsung and Nokia.
Then finally you get to the point. Jobs takes a step back to 1991, Recalling the innovation of the PowerBook, the founder of modern notebooks, the first laptop with a TFT with a folding keyboard and integrated pointing device. “Everyone uses a laptop and / or a smartphone,” says Jobs, and asks: “Is there room for a third category of dispoitivi midway between these two?”
This third category should, according to Jobs, combines a wide range of functions: use and sharing of videos, films, music, games, e-books, etc.. But above all, should help these very enjoyable experience. The second netbook Jobs fail in this task. They are slow, have low quality screens and using PC software (the latter is undoubtedly the greatest fault of all, for Jobs.)
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